Loyalty Marketing

By Joel Alden, Hana Ben-Shabat, Bobby Wehmeyer and Basil Wuson, A.T. Kearney

To continuously delight customers, most retailers constantly alter product assortments, adjust prices or service offerings and refocus customer experiences. But how often are these actions based on meaningful consumer insights? When the phrase “consumer insight” is misused to refer to simple market research or interesting tidbits of information, then resulting business actions are often hit-or-miss.

Duluth, Minn. -- Apparel retailer Maurices said Thursday it has debuted a new mobile application designed to enhance its customers’ in-store shopping experience.

By Vivek Venugopalan, Blog.wipro.com/tag/vivekv

Atlanta -- A study released Tuesday by commerce provider Innotrac Corp. provided insights into how today’s e-tailers are faring in terms of online progression.

The study, called SmartHub, evaluated 100 leading U.S. e-retailers across six different product categories in February. It found that the average number of checkout pages required to complete an order was three. Only 7% of merchants surveyed offered one-page checkout as an option.

In other findings:

Of the common areas hosted by a mall, the busiest has become the virtual one. Increasingly, consumers frequent mall websites to check out promotions at their favorite retailers. Website views are nothing new — but the escalation in mobile connectivity presents a revolutionary opportunity for retailers.

Today’s retail associates have more selling tools at their disposal than ever before — not the least of which is the increasingly popular tablet. The mobile device has taken not only front-of-house selling to new levels but has added efficiencies and enhanced employee productivity to back-of-house functions as well. Chain Store Age talked with Mike Stinson, VP marketing of Motion Computing, about the trend toward tablets.

What are some of the most prevalent uses of tablets in the retail environment?

By Elizabeth Cogswell Baskin

Editor’s note: Launched in March 2010, Pinterest now ranks as the third most-visited social-networking site in the United States, according to a recent report by Experian Marketing Services. Pinterest, which lets its users “pin” photos and information onto virtual boards, ranks behind only Facebook and Twitter in terms of total visitors, according to the report. It also skews heavily female — about 60% of users are women.

By Thierry Costa, [email protected]