Loyalty Marketing

MODESTO, Calif. — Save Mart Supermarkets announced that all of its banners — including Save Mart, S-Mart Foods, Lucky, FoodMaxx and Maxx Value Foods stores — will be raising funds for children's hospitals in California and Nevada.

By Craig LaRosa, [email protected]

A consumer walks into a store, tries on a pair of running shoes, and then hops online to buy them from someone else—10% to 15% cheaper. It’s called “showrooming” and it has a lot of businesses scrambling.

STAMFORD, Conn. — Sam's Club has extended its relationship with GE Capital Retail Bank, a consumer lending unit of General Electric Company. GE Capital Retail Bank will continue providing the Sam’s Club credit card program to their Advantage and Business Members. GE Capital’s Retail Finance business, the operating entity that provides financial solutions to retailers to help grow their customer sales, will continue to manage the Sam’s Club relationship and service the account.

Stamford, Conn. -- GE Capital Retail Bank, a consumer lending unit of General Electric Co., and Sam’s Club announced their multi-year agreement to continue providing the Sam’s Club credit card program to their Advantage and Business members.

GE Capital’s Retail Finance business will continue to manage the Sam’s Club relationship and service the account.

Ann Arbor, Mich. -- ForeSee, a provider of technology-driven customer experience analytics, announced that it is working with leading multichannel retailer HSN to measure and analyze the customer experience of its mobile-optimized site and mobile apps with ForeSee's new Mobile On-Exit technology.

Atlanta -- First Data Corp. announced that Bank of America Merchant Services will offer the First Data OfferWise solution to all eligible merchants’ 650,000 U.S. locations through 2Go Media’s iDeals Marketing Platform.

SALISBURY, N.C. — Food Lion customers can support their favorite schools when they participate in the MVP Classroom Rewards program.

When customers shop with their MVP Cards, a portion of their grocery bills spent only on qualified store brand products is automatically credited to the shoppers' local school of choice. Donations up to $2,500 will be distributed three times per year to schools in January, May and September.

By Dave Bruno, RedPrairie

Facebook. Twitter. ShopKick. iPhone. iPad. Android. Foursquare. SCVNGR. Cityville. Instagram.

The list of social, mobile, and now local apps, gadgets, games, and networks that have become part of most consumers’ lifestyles is virtually endless and all of them have demonstrated their ability to affect shopping behaviors. Consumers have issued a “SoMoLo” imperative. The critical question is how has retail responded?

The short answer? Not so great.