Loyalty Marketing

Deerfield, Ill. -- Walgreens said that customers can begin online enrollment into its new customer loyalty program, Balance Rewards. Customers who join online before the official program launch on Sept. 16 will have a chance to enter the chain’s 10 Million Point Giveaway sweepstakes. 

DEERFIELD, Ill. — Walgreens reported August sales of $5.9 billion, a decrease of 4.5% as compared with the same month in fiscal 2011.

August pharmacy sales decreased 7.2%, while comparable-store pharmacy sales decreased 12.4%. In addition to the Express Scripts impact, comparable-store pharmacy sales were negatively impacted by 7.9 percentage points due to generic drug introductions in the last 12 months. Pharmacy sales accounted for 64.1% of total sales for the month.

PURCHASE, N.Y. — MasterCard  has acquired Truaxis, Inc., a Silicon Valley, California-based provider of relevant credit and debit card-linked offers to consumers through merchants and financial institutions.

Cincinnati -- The Kroger Co. reported a better-than-expected second quarter profit of $279.1 million, down from $280.8 million a year ago. The supermarket company raised its forecast for the full year, buoyed by its strong loyalty program and its ability to keep costs in line.

Revenue, including fuel, rose 3.9% to $21.73 billion.

Dallas -- Loyalty solution-provider Alliance Data Systems Corp. said Thursday that its Canadian coalition loyalty business has signed a new agreement with Michaels of Canada, a subsidiary of Irving, Texas-based Michaels Stores, to issue Air Miles reward miles across multiple Canadian provinces.

NEW YORK — Safeway will package $150 million in real healthcare savings into an overall wellness strategy to be implemented over the course of 2013, the grocer's chairman and CEO Steve Burd told analysts Thursday morning at the Goldman Sachs 19th Annual Global Retailing Conference.

By Kent Smith, [email protected]

Virtually all grocery stores, especially large chain grocery operators, are dealing with the same dilemma when it comes to clustering customers by linking point-of-sale data with loyalty card program information.

And, based on the two very different types of data generated by POS and loyalty cards, it’s obvious to see why grocers are in a quandary on how to approach the issue.

Hoffman Estates, Ill. -- Sears Holdings Corp. reported Thursday a loss of $132 million for the second quarter, tightened from a loss of $146 million in the year-ago period. Sales dropped 6.6% to $9.47 billion and same-store sales declined as well, by 2.9% at U.S. Sears stores and by 4.7% at its Kmart units.