Loyalty Marketing

Smart mirrors are a ‘cool’ in-store technology, but facial recognition software is another story entirely.      Those are among the findings of a new survey by RichRelevance, a provider of omnichannel personalization technology. The company surveyed more than 2,000 U.S. and U.K. consumers about how technology can impact their in-store shopping experience, highlighting the  differences between what shoppers thought was ‘cool’ and ‘creepy’.  

With 15 regional stores, New York-based Fairway Market needs to compete with larger rivals on quality of experience.   To that end, Fairway has deployed the omnichannel retail platform from Index to help better communicate with customers and provide an optimal experience across various touchpoints. The platform includes secure in-store payment solutions that offer processing flexibility and are compliant with EMV and P2PE protocols. Fairway can also accept a variety of tender types, including Apple Pay and Android Pay.  

Online retailers who want to offer physical pickup of their goods have a new option.   Partnering with various retailers including 7-Eleven, UPS is expanding its “smart locker” program from nine locations in Chicago to 300 locations nationwide. UPS is adding 300 new Access Point locations nationwide. The lockers are usually outside and accessible 24 hours a day at convenience stores and other sites.  

Everyone knew Amazon Prime Day was coming, now we know when and how.   Amazon will host its second annual summer sales blitz, known as Prime Day, on July 12. The online giant created the mega-shopping event, aimed at members of its Prime loyalty program, last year. It was held on July 15 and marked the retailer's 20th anniversary. Amazon said the event broke sales records that it previously set during Black Friday 2014.  

Paperless coupons are supposed to easy, and Walgreens is doing its best to make them that way.   Walgreens customers now have the ability to redeem digital coupons from Walgreens and manufacturers for online purchases, as well as in-store purchases. Additionally, offers can now be “clipped” on product detail pages and in search results on Walgreens.com, and through the Walgreens mobile app.  

Amazon.com is continuing to expand its assortment of Dash buttons.  

Determining if an online clothing purchase will fit properly is a challenge for many women.    Launched in May 2016, e-commerce site Fovo curates apparel selections that are tailored to female shoppers’ specific body shapes.   “The way forward is personalization,” said Fovo cofounder Kiana Anvaripour in a Chain Store Age interview. We want to help women optimize the experience of shopping online for apparel so the ‘endless scroll’ doesn’t exist.”

Retail tenants are not only reporting a strong performance for the year so far, but are also optimistic about the next six months.