Walgreens adds new features for paperless coupons

Walgreens recently made it easier for customers to clip coupons.



The company added the ability to redeem paperless coupons for online and in-store purchases, and it made it possible to clip coupons on product detail pages and in search results on its website and digital app.



“In the last few years, we’ve seen a growing demand from our customers to provide value and a seamless shopping experience whether they visit us in-store, online or through the Walgreens mobile app,” Walgreens president of retail products and chief merchandising officer Linda Filler said. “Paperless coupons give Walgreens and our vendor partners an opportunity to deliver even greater value to our customers no matter which of our channels they choose to shop.”



Paperless coupons are electronic coupons available to all of the more than 85 million Balance Rewards members online or in the Walgreens mobile app. A customer can clip offers that are automatically saved to their account and applied in-store at checkout, and now they can be used on Walgreens.com or the app. More than 135 million coupons have been clipped since the paperless coupons initiative began in 2014, the company said.



“We were one of the first retailers to take an innovative and simplified approach in developing the customer experience for digital coupons,” Abhi Dhar, Walgreens SVP and chief information officer said. “These latest enhancements, in addition to integrating our loyalty program with Apple Pay and Android Pay, have made it even easier for the millions of people who use our online and mobile channels every day to save even more at Walgreens.”



Walgreens said it plans to offer digital redemption and clipping from product pages for its weekly ad and monthly savings book later in the summer.