Loyalty Marketing

Online apparel-rental company Rent the Runway continues its brick-and-mortar expansion with the opening of its biggest store to date, a tech-savvy, 4,000-sq.-ft. flagship in Manhattan.

The stylish space merges the retailer’s digital assets with physical elements to create a very personalized customer experience, one based on each customer’s unique needs and past interactions with the brand.

GNC hit the reset button on December 28, 2016, closing its 4,464 U.S. owned and franchised stores for the day as it rolled out a simplified pricing strategy with items priced the same across all channels, a new app, a new rewards program and installed new POS terminals.    Field Agent, a consulting firm that conducts on-location auditing and research, recently sent “agents” to 52 stores to check out the changes. In some good news for struggling GNC, the reviews were mostly positive.     

As it creates new brick-and-mortar formats, Gymboree went in search of a flexible point-of-sale system. Now it has one.   The children’s specialty chain added a mobile POS system from Aptos — a move that enables store associates to engage shoppers throughout their store visit. Associates use the mobile devices to process secure transactions, manage inventory, and access order information — without ever leaving the customer’s side.  

Nike SoHo introduces immersive product trial experiences, 54-ft. footwear wall

Nike has seen the future of retail — and it’s immersive and digitally connected.

The athletic giant has opened a five-level, multi-sport category outpost in New York City’s SoHo neighborhood that pushes the envelope of sports retailing.

New app allows shoppers to skip the checkout line

Sam’s Club is no stranger to embracing digital disruptors. In one of its most recent initiatives, the retailer is rolling out a free app that allows members to use their smartphone to completely bypass the checkout lane at any Sam’s Club location nationwide. The chain sees the program — called Scan & Go — as an early holiday gift for its harried, time-starved shoppers.

Retailers’ returns policies are critical factors in consumers' purchasing decisions. But many consumers are far from pleased with their experience.    This was revealed in Voxware’s third biennial report, which highlights why consumers return items purchased online or by phone and how their experiences with the returns process affects their future intentions to shop with retailers.  

Lowes Foods knows the key to success is retaining your best, most profitable shoppers.   By extending its partnership with ProLogic, the engine behind the grocer’s Fresh Rewards loyalty program, the chain will continue to award customers with instant rewards for merchandise throughout its 100 stores, and gas at participating Speedway and Lowes Foods gas stations.   

Initial reports about holiday spending bode well for retailers.   Consumers spent 16% more on holiday purchases this year than in 2015, according to the International Council of Shopping Centers Post-Holiday Shopping Survey.