Loyalty Marketing

Mobility’s influence on retail sales has never been stronger. Too bad the same can’t be said for its impact on conversions.   I know what you are thinking — the industry had a stellar holiday shopping season, and it was driven by mobile. Indeed, the 2016 holiday season brought in a total $91.7 billion in online sales, an 11% increase year-over-year. Mobile alone brought in a total of $28.43 billion in revenue, a 23% increase over last year, according to Adobe.   

While it missed some analysts’ aggressive $44.7 billion quarterly revenue estimate, Amazon continues to record solid growth. Fourth-quarter sales were up 22% year over year to $43.7 billion. The retailer also maintained profitability throughout 2016, indicating that the flywheel continues to accelerate, especially in North America.   

Unified commerce has become the holy grail of retail as companies embark on the next-generation of the store environment — one that drives a top-notch, frictionless, non-frustrating and valuable customer experience.  

Amazon continues to dictate the pace of online retailing, making it the “go-to” retailer for a majority of shoppers.   This is according to a report from PowerReviews, which surveyed more than 1,000 U.S. consumers aged 18 and over, about the features that make Amazon a leader, and the steps that brands and retailers can take to compete. Seventy-one percent of the shoppers said they make at least one Amazon purchase a month.   

More shoppers are buying groceries online, but a majority are ready to switch grocers in favor of a better online experience.   This is according to the “2017 Grocery eCommerce Forecast,” a report from Unata, which surveyed over 500 U.S. shoppers about online grocery shopping habits, intent and barriers. Details revealed that 31% of U.S. shoppers are likely to order groceries online in 2017, up from 19% of shoppers that bought groceries online in 2016.   

Amazon had a very good holiday, but wasn’t quite as stellar as the Street predicted.   The retail giant’s net sales increased 22% to $43.74 billion in the fourth quarter, lower than analysts had expected. The company’s outlook for the fourth quarter also fell short of expectations.   Net income, however, surpassed analysts’ estimates, and jumped to $749 million, compared to $482 million in fourth quarter 2015.  

Despite a profitable second quarter, 1-800-Flowers.com fell short of expectations.   The company reported a 1.1% revenue growth to $554.6 million for the quarter ending Jan. 1, from $548.4 million the previous year. The company credited its 1-800-Flowers.com and BloomNet segments for the increase, along with modest growth in its Gourmet Food and Gift Baskets segment, and e-commerce growth across the Harry & David, Cheryl’s, The Popcorn Factory and 1-800-Baskets brands, the company said.  

Walmart just upped the ante in the home shipping war against its rival, Amazon.    The chain is ending its ShippingPass program, a fee-based, two-day delivery service, in favor of a free two-day shipping program. Shoppers can now order from more than two million items, and have merchandise shipped to their homes or stores without a membership fee.