Loyalty Marketing

With a mere six months under its belt, Lids’ new Access Pass loyalty program is driving customer engagement to new levels.   Tired of running a stagnant loyalty program that only engaged a small amount of shoppers regularly, the sporting goods headwear and apparel retailer was ready to change the game. In April, Lids switched from a static points-based program to a digital model designed to “delight” shoppers.  

Jegs Automotive Inc. has appointed a veteran marketing executive as its new chief executive.    The family-owned high-performance auto parts retailer on Wednesday announced it has appointed Jeffrey Hennion as its new CEO, effective Oct. 16. Most recently, Hennion served three years at GNC Holdings, where he was executive VP, chief marketing & e-commerce officer. He resigned in June.   

Walmart has officially gone live with voice shopping on the Google Home platform.   As it was announced back in August, the discounter is partnering with Google to allow its customers to shop for Walmart items through voice via Google Assistant, the search giant's online shopping platform that lives on its smart speaker. On Wednesday, the partnership went live, with more than two million Walmart items available through voice.   

Nordstrom has unveiled its new retail concept, Nordstrom Local.     Located in West Hollywood, Calif., the 3,000-sq.-ft. store offers all sorts of services, including on-site tailoring, personal stylists, buy-online-pickup-in-store, manicures — but has no dedicated inventory. Eight fitting rooms (associates can transfer requested merchandise from Nordstrom stores or its website to Nordstrom Local for try on) surround a central meeting space.  

Destination Maternity is making it easier for its customers to connect with the brand.   The maternity clothing retailer transitioned from a custom e-commerce platform to Salesforce Commerce Cloud, with the help of global commerce provider Lyonscg. The transition enabled the chain to launch customized mobile sites for its Motherhood, Motherhood Canada, A Pea in the Pod and Destination Maternity brands. All sites feature more intuitive navigation, improved site merchandising and on-site search, and easier check out.   

Online-only retailers may be taking a toll on omnichannel companies, but traditional companies are finding ways to fight back.   This was according to “Brick-and-Mortar Retailers Fight Back: Winning Strategies to Compete with Online-Only Players,” a report from Applied Predictive Technologies (APT).  

Nordstrom opened the doors on Tuesday to its newest full-line store, one that includes new store design concepts and services.   

Ace Hardware Corp. has solidified its relationship with The Grommet.   The Oak Brook, Ill.-based hardware co-op announced the acquisition of new-product platform The Grommet. The online website will continue to find and develop products, and Ace will continue its efforts to make the products available to its dealers.   Financial terms of the deal were not revealed