Retail

Walmart will report fourth-quarter and full-year results in a few weeks, and the numbers, while they are sure to be extraordinarily large, will pale in comparison to the superlative-defying figures that Apple posted earlier this week.

Washington, D.C. -- Survey results released Thursday by the Retail Advertising and Marketing Association, and conducted by BIGinsight, found that 173 million people will watch the Super Bowl football game on Sunday, Feb. 5, the most in the survey’s eight-year history and up from an estimated 171 million last year.

According to reports, Wal-Mart Stores is among the seven member companies named to the committee that will represent Eastman Kodak Co., which filed for bankruptcy earlier this month. 

Bloomberg reported that the seven companies, which also include the Pension Benefit Guaranty Corp. and Sony Pictures Entertainment, will be part of the unsecured creditors committee. 

Walmart has a claim against Kodak for about $11.4 million, Bloomberg reported, citing court papers.

I know it’s simply human nature to want the best of the best, and to prioritize top quality. And, it’s certainly no different in our industry. Lately, analysts and investors seem to be spending an awful lot of time and energy focusing on only the “top” properties and brands. I think they may be a bit short sighted and could even be missing out on some great opportunities. I’m talking about the ongoing debate between “A” and “B” malls.

Bedford, Mass. -- Mobile marketing solution-provider SoundBite Communications announced Thursday it has deployed a new mobile campaign with Westlake Ace Hardware, the largest member of the Ace Hardware Cooperative. Westlake is leveraging SoundBite’s multichannel communications platform and mobile marketing expertise for its Weather the Storm mobile campaign.

Arlington, Va. -- The Retail Industry Leaders Association on Thursday released a first-of-its-kind retail sustainability report discussing retail's environmental, social, and community impacts.

"As one of the leading industries to embrace sustainability, it is becoming a core consideration for the retail industry," said Adam Siegel, RILA VP of sustainability and retail operations. "Retailers are working to incorporate sustainability into their strategy, operations, workforce engagement, and connection to consumers and communities.”

London -- A report released Thursday by the Confederation of British Industry said that U.K. retail sales fell in January at the fastest pace in almost three years, reversing an increase in December when discounting by stores drew shoppers.

The gauge of annual sales growth fell to minus 22, the lowest since March 2009, from nine in December, according to the report.

BENTONVILLE, Ark. — Walmart announced that it is expanding its Race Time 2012 program to give fans more accessibility to discounted race tickets, driver appearances and fan events at stores, a greater selection of authentic NASCAR merchandise and a special sponsorship of Bill Elliott at the Coke Zero 400.