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A digital déjà vu
Marketing claims about the lowest prices on the season on limited quantities for limited times are common throughout the holidays as retailers look to create a sense of urgency and close the sale with consumers. But haven’t consumer grown wise to these tactics?
With the exception of apparel markdowns, consumers have learned and retailers have taught them that another low price is just around the corner and that quantities are unlimited even though featured items may change.
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Toys ‘R’ Us stores to stay open round the clock til Christmas
Wayne, N.J. -- Toys “R” Us said Monday it will keep stores nationwide open for the 112 hours before Christmas, with doors staying open from 6 a.m. Dec. 20, to 10 p.m. on Christmas Eve.
This is the second consecutive year that the retailer has remained open for 24-hour shopping in the days leading up to Christmas.
The Toys “R” Us flagship in New York City’s Times Square is staying open even longer, having been open since 6 a.m. on Dec. 16 and not closing until Christmas Eve.