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Getting smart about smartphones
I recently had the chance to observe and talk with some tweens and teens about their smartphone use. You guessed it: it’s first and foremost about communicating with their friends and, yes, even with parents and other family members. Shopping runs a good second. Anyone targeting this particular age group must think of communication as a “use case” for smartphones.
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Survey: Back-to-school shoppers looking for best deals
Los Angeles -- A new survey by PriceGrabber confirms that consumers are determined to think frugally when shopping for back-to-school this year, with 57% of respondents saying they will attempt to buy more items that are "on sale," while 42% say they will comparison shop for the best price.