A powerful alliance formed by News American Marketing, Acosta Sales & Marketing and dozens of leading brands and retailers have stepped up again this veterans day to remind Americans to Believe in Heroes.
Believe in Heroes is an innovative cause marketing campaign created by Acosta Sales & Marketing in 2010 to generate awareness of the Wounded Warrior Project and raise funds for the critical services the group provides to veterans. News America, publisher of the SmartSource Magazine coupon insert, signed on to the Believe in Heroes program in 2011.