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Report: Social buzz for Prime Day not so prime
San Jose, Calif. – While Amazon.com may be happy about its exact sales performance during its July 15 Amazon Prime Day sales event, social media response probably did not meet Amazon’s expectations.
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Listen: The Changing Role of the Retail CMO
New York – Dan Berthiaume, senior editor of Chain Store Age, recently participated in a one-hour panel discussion, “Today’s Retail CMO – A New Outlook,” sponsored by SAP as part of its “Coffee Break with Game-Changers” Internet radio series. The discussion, broadcast live on the VoiceAmerica Internet media service, focused on how advances in cloud and digital technology are transforming the role of the chief marketing officer in retail.