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Meet New York & Company's newest omnichannel celeb
New York & Company has recruited an Oscar-winning actress and singer to be the new face of its Soho Jeans Collection.
The retailer has named Jennifer Hudson to appear in an in-store, print, digital and social (#ItJustFits) marketing campaign wearing the New York-designed denim line that is inspired by a downtown Soho attitude. The new Soho Jeans Collection and Jennifer Hudson hit stores on July 22.