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NRF announces CMO Council
The National Retail Federation has announced the development of a new chief marketing officer council to serve as an advertising and marketing voice for the retail industry. The organization’s Retail Advertising and Marketing Association will transition into the newly created council.
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E-Commerce is On for Off-Price Retailers
Off-price retailers have traditionally stayed offline when it comes to conducting actual retail transactions. While most off-price retailers have long operated informational sites where customers can perform tasks such as locating nearby stores and checking prices, it has been very rare for retailers in this space to allow customers to buy goods via the Internet. Until now.