-
DSW announces four new locations
Columbus, Ohio – DSW, Inc. is opening four new stores on Oct. 10. The stores will be located in Muskegon, Mich., Rochester, Minn., Boardman, Ohio, and Knoxville, Tenn.
Customers will be eligible to participate in DSW Rewards, a free loyalty program in which customers earn certificates toward future DSW purchases and receive special member-only offers. Customers can also participate in the Shoe Lover community on Facebook to receive exclusive offers and giveaways. -
Promotional Rescue
Hudson’s Bay measures incremental ROI of printed offers
Despite the digitization of most customer-facing communication, printed flyers are still an important promotional vehicle for many retailers. By analyzing terabytes of offer-, store- and item-level sales data for products promoted in its weekly flyers, Hudson’s Bay Company (HBC) is determining the true incremental return on printed promotions and optimizing the efficiency and effectiveness of its flyer-based marketing efforts for its Hudson’s Bay stores.