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Toys ‘R’ Us launches multichannel Special Olympics campaign
Wayne, N.J. – Toys “R” Us is launching a nationwide in-store and online awareness campaign encouraging its customers to support the athletes participating the Special Olympics. Starting Feb. 1, by texting "Cheer" to 80888, customers can make a $5 donation via their mobile device that will help Special Olympics athletes.
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Young customers taken for ride at Meijer
The opportunity to win a $100 gift card and appear in a television commercial is being used by Meijer to entice parents to upload photos of their kids to the retailer’s Facebook page.
As part of a contest called “Star with Sandy,” Meijer is giving customers until February 6 to submit photos of their kids or themselves when they were young riding a mechanical horse named “Sandy” that can be found at each of Meijer’s 204 stores in five Midwestern states.