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Q&A: Combatant Gentlemen CEO Discuses Move to Brick-and-Mortar
Stroll by the new Combatant Gentlemen store in Santa Monica, California, and you might think it’s an outfitter of Bondian self-defense gear for bespoke men in turbulent times. In fact, it’s a ready-to-wear suit store for young corporate commandos hoping to pass muster in boardrooms on meager salaries. (Suits range from $165 to around $320.) It’s also the first permanent brick-and-mortar outpost of the vertically-integrated, fast-growing online menswear brand, which was founded in 2012. -
Virtual reality to influence lease signings?
While a new report from CBRE extols the traffic-building virtues of Pokemon GO for retail locations designated as “gyms” or “stops,” it concludes that virtual and augmented reality will have a more immediate impact on lease-signings than product purchases.