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Study: Holiday shoppers not ready to mobilize
Mobile commerce is getting a lot of attention, but may not play much of a role in the 2015 holiday shopping season.
According to a new survey of more than 1,500 U.S. consumers from Accenture, only 2% of holiday shoppers are planning to do the majority of their holiday shopping on mobile devices, with most (43%) citing privacy and security issues as a major reason.
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Santa sets up interactive shop at 10 Macerich malls
Holiday shoppers are in for an interactive treat when they visit Macerich malls this holiday season.
HGTV’s interactive “Santa HQ” returns Nov. 5 through Christmas Eve, Dec. 24, to spread holiday cheer to guests of all ages with a 21st century take on the traditional Santa Claus experience.