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Maximum engagement
Kohl’s pursues ‘Greatness Agenda’ with enterprise omnichannel initiatives
If you’re going to create an agenda, it may as well be an ambitious one. And the “Greatness Agenda” being pursued by Kohl’s Corp. is certainly that.
“Our strategy is to be the most engaging retailer in the U.S.,” Janet Schalk, executive VP and CIO of Kohl’s, explained during an interview with Chain Store Age. -
Dick’s Sporting Goods launches omnichannel brand campaign
Pittsburgh – Dick’s Sporting Goods Inc. knows who it wants to be – a successful omnichannel brand. The retailer is rolling out a new omnichannel campaign, "Who Will You Be?", which will debut March 6 on TV and digital platforms during ESPN's College Basketball Championship Week.