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Mobile helps prime Amazon for successful holiday
Amazon.com had a merry (and prosperous) holiday season, at least according to a limited set of statistics released by the e-tail giant.
Amazon touted the impact of mobile commerce on its 21st holiday season, reporting that nearly 70% of its customers shopped using a mobile device. However, Amazon did not break that figure down into how many shoppers actually made mobile purchases compared to those who browsed on a mobile device and bought through another channel.