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Retail coupon activity increases in 2014, according to report
Minneapolis - Retailer participation in freestanding insert (FSI) coupon events and digital coupons distributed on retailer websites benefited from double-digit increases in 2014 compared to 2013. According to data from Marx, a Kantar Media solution, those participation rates were up 11.8% and 16.5%, respectively.
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Express to open 30 outlet stores in 2015; division exceeding expectations
New York -- Express is going full-steam ahead with its outlet-store strategy, with plans to open 30-plus stores in 2015. The retailer ended the year with 41 outlet stores in operation.
“Together they generated approximately $55 million of incremental revenue, far surpassing our initial estimate,” said Paul Dascoli, senior VP and CFO, Express, on the chain’s quarterly earnings call.