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Kelly Osbourne joins omni-channel PetSmart campaign
Phoenix – TV personality and fashion designer Kelly Osbourne is joining the omni-channel marketing campaign to promote PetSmart’s new “Pet Expressions” line of grooming services. Osbourne will serve as a “trend spotter” and also offer tips and advice on pet grooming.
The Pet Expressions campaign will include videos and postings on social media sites including Facebook, Twitter and Instagram.
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Report: Easter traffic, sales down in 2014
New York - The eight-day run up to Easter 2014 fell shy of the previous year’s comparable period by 9.3% in traffic and 8.9% in sales. According to data from retail analytics provider RetailNext, there was a 1.2- percentage-point improvement in conversion, which helped generate a sales decline that was less than the traffic decline.