Apple and Google top Interbrand’s Best Global Brands ranking
New York -- For the second year in a row, Apple ranks as the most valuable brand in the world, followed by Google, on Interbrand’s 15th annual Best Global Brands Report. Apple was valued at $118.9 billion, up 21% over last year, while Google was valued at $107.43 billion, up 15%. Rounding out the top five were Coca-Cola, IBM and Microsoft.
It was the first time in the history of the Best Global Brands report that two global brands – not just one – had a brand value that exceeded $100 billion.