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Study: Grocery retailers missing out by not keeping up with social media
San Antonio -- The grocery industry, for the most part, lags in using online shopper insights for shopper and competitive advantage, according to a study developed in partnership with BeaconUnited, a national grocery broker, and ArchPoint Consulting, and powered by business intelligence firm Black Pearl Intelligence. Grocery-related social media conversations are now estimated at 10 million annually, yet many grocers are still slow to respond, the study found.
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Focus on: Mystery Shopping
Mystery shopper reports served as a wake-up call to Kroger’s 131-store Fred Meyer division.
In 2009, Fred Meyer stores scored a meager 68.3% in overall customer impression in the reports. But over the past three years, the number has jumped to 83.8%, according to data provided by Reality Check of Seattle, the retailer’s secret shopper service provider.