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Fitch predicts modest sales growth in 2015
NEW YORK - Overall U.S. retail sales (excluding auto) are expected to grow 3%-4% in 2015 although a variety of challenges will continue to constrain the performance of several retailers and retail segments, according to a new Fitch Ratings report. A gradual increase in the U.S. employment rate and real wages along with near-term benefits from lower gas prices will support retail sales growth. -
Tech Guest Viewpoint - Proximity Marketing brings Shoppers to Stores
By Alex Romanov, iSign Media The holiday season is a time of family, food, and frenzied shopping. Consumers are bombarded by messages, promotions, discounts, and offers, and retailers have to be smart about how they reach out to their customers. Email blasts or paper coupons just won’t cut it. In this mobile-obsessed era, proximity marketing is a powerful way to break through the noise and bring shoppers into your store.