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Fresh marketing for the Fresh Market
After reporting disappointing financial results for the first quarter, the Fresh Market can use all the help it can get in communicating its value proposition to shoppers.
So it may not come as a surprise that the grocery chain has selected a new advertising agency to drive growth going forward. The Fresh Market announced that its new agency, Zimmerman, will conduct strategic planning, creative services, brand activation, media planning & buying (traditional and digital), internal campaign development and social media activation for the company.
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Survey: Chick-fil-A nabs second place in customer service
Waban, Mass. - Chick-fil-A took the second spot in the annual Temkin Customer Service Ratings, tops among all retailers and food service chains. Other retailers and food service companies in the top 12 include Aldi, Trader Joe's, Publix, Panera Bread, H-E-B, Amazon.com, and Bed Bath & Beyond.
Supermarkets, retailers, and banks, as an industry, earned average ratings of "strong.” Retailers RadioShack and Sears were ranked at least 15 points below retail industry average.

