-
ECRM: Retail circular advertising trends, August 2013
ECRM compared retail circular advertising in August 2012 versus August 2013 and noted trends occurring across top retail chains. A home improvement promotional arms race between Home Depot and Lowe’s appears to be taking place: Lowe’s saw year-over-year increases of 100%, 75% and 184.4% across circular page count, ad block per page count and ad block per circular count, respectively. Despite these large gains, Lowe’s still appears to be playing catch-up to Home Depot, which continued to run more ad blocks per page and per circular than Lowe’s.