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Survey: Most consumers have chip-enabled cards; retailer acceptance lags way behind
Most U.S. consumers now carry a smart credit card, but they haven’t had all that much opportunity to stop swiping and start dipping their cards into upgraded terminals.
That’s according to a survey of 932 U.S. credit card-holders by CreditCards.com, which found that 70% of respondents carry at least one chip-based card. This is up from only 14% in a survey conducted by the same company in September 2015, before the October 1 deadline that shifted liability for some fraud shifted from card issuers to merchants that can't accept the new cards.
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Survey: Consumers prefer traditional payment cards
Shoppers may be using EMV-compliant, chip-enabled payment cards, but that doesn’t necessarily mean they like them.
Business research firm Field Agent recently conducted an audit of 100 chip processing systems at leading retailers Costco, CVS Health, Home Depot, Kroger, Lowes, Target, Walgreens and Walmart. It also undertook a survey of 300 consumers who use chip cards. In the survey, only 37% of the respondents reported a preference for EMV cards over the swiping variety; 63% said they would rather swipe a card than insert a chip card.

