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Aldi goes all natural with new line
Aldi already has a reputation for low prices and now it wants to shore up shoppers’ perception of quality with a new brand called SimplyNature.
The operator of 1,300 no frills food stores said the chainwide introduction of SimplyNature is a reflection of its commitment to emphasize impressively high quality products at impossibly low prices. SimplyNature features simple foods such as cereal, honey, fruit bars, apple juice, pasta sauce and snacks that are made with only all-natural or organic ingredients.