Canadian grocer ups the ante on analytics
Eager to take advantage of an increasing amount of customer-specific big data, Sobeys is adding a new analytics platform.
The Canadian grocer has entered into a long-term strategic relationship with IRI, a move that will enable Sobeys to unify all data in a centralized location. By leveraging the IRI Liquid Data technology and its Unify visualization platform, the grocer’s eight retail food formats will be able to integrate and report on transaction, loyalty card, promotional and other data sources.