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In-store marketing gets a new taste at Albertsons
SAN DIEGO, Calif. — Consumers are busier than ever and are inclined to spend as little time shopping for groceries as possible, so attracting them enough to stop and sample a new product is a challenge. Albertsons is looking to address that issue by teaming with Daymon Interactions, a consumer event marketing company, to develop a new in-house product sampling and event marketing program.
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Edens & Avant acquires Union Planters Plaza
Fort Lauderdale, Fla. -- Columbia, S.C.-based Edens & Avant said it has purchased Union Planters Plaza, a 155,000-sq.-ft., Whole Foods-anchored retail center in Fort Lauderdale, Fla.
Located in one of Broward County’s most active regional corridors, Union Planters Plaza was originally built in 1989 and expanded in 2000 and sits on a total of 14.6 acres. Union Planters Plaza is the 25th retail center owned by Edens & Avant in the Florida market, including 12 centers in South Florida.