-
How Target plans to get its mojo back
Target is looking to return to the days when shoppers flocked to its stores for fabulously designed products, thanks to new directon from CEO Brian Cornell.
According to Ad Age, the company is refocused on wooing shoppers once again with a renewed emphasis on design that is "fab and functional," one of Target's core areas where the retailer really stands out in the crowded mass market field.
Read more about Target's design focus by clicking here.
-
Study: Food nourishes digital coupon growth
Minneapolis - The number of digitally distributed coupons for CPG brands on key websites received nourishment from food shoppers in the first half of 2015.
Overall CPG digital coupon distribution increased by 17%, according to analysis conducted by Kantar Media.
The increase was attributable primarily to food areas. Within food, the dry grocery area, which is historically the largest area in digitally distributed coupons, accounted for much of the growth.

