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Survey: E-commerce, spending on the rise this holiday season
Virtually all U.S. consumers will do at least some holiday shopping online this year.
According to the new Consumer Pulse survey from Rubicon Project, more than one-third of shoppers anticipate conducting the majority of their shopping online.
Consumers who conduct most of their holiday shopping online plan to spend 20% more than consumers who plan to do the majority of their shopping in-store. Amazon.com is the top holiday shopping destination, followed by Walmart and Target.
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Target joins the Instacart bandwagon
Target is entering the grocery delivery fray by offering its customers same-day delivery of groceries and other items through Instacart as a way to challenge Amazon and other retailers.
Target announced Tuesday it would begin testing an on-demand grocery delivery service via Instacart that initially will only be available in parts of Minneapolis, where Target is headquartered. But the retailer noted in a release on its blog A Bullseye View that the two companies are already exploring plans to expand the service into additional areas and markets in the future.
