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Target CIO talks Cyber Monday deals
In a new post on Target's A Bullseye View blog, Target CIO Mike McNamara explains the reasoning behind the retailer's decision to offer an extensive Cyber Monday promotion: 15% off site-wide and store-wide from Nov. 27 to Nov. 28. McNamara says the retailer's move to combine stores and online for a more seamless holiday shopping experience marks a new chapter in Cyber Monday history. -
Survey: Sales, coupons still biggest holiday sales drivers
It still comes down to price. Despite more modern approaches, 89% of consumers said that deep discounts (including coupons) are the key determinant of what stores they will visit for holiday shopping this year, according to a survey of millennial and Generation Z consumers conducted by HRC Retail Advisory. In addition to finding that sales and coupons are more influential than any other tactic in motivating consumers to enter stores this holiday season, the survey also revealed:

