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Original Penguin, Aspen, Colorado
Original Penguin has opened a pop-up in Aspen. The 800-sq.-ft. shop reflects the brand’s upcoming new store concept, which is based on a well-balanced, playful aesthetic that the company’s describes as “mid-century quirk.” At the same time, the store design is quintessentially Original Penguin with nods to the retailer’s 60 years of heritage. Walnut wood textures against crisp, white backdrops create warmer tones throughout the store.

