Mass Merchant

Less than six months into her role as Walmart’s EVP global customer insights, Cindy Davis rocked the retail analytics world this week with news that Walmart would resume sharing sales data with Nielsen.

The development comes as Walmart is looking to do a better job of leveraging shopper insights as a means to grow sales and follows the creation in February of a new global customer insights team led by Davis. She previously served as EVP membership and marketing at Sam’s Club and joined the company in the fall of 2007.

SCHAUMBURG, Ill. — Walmart has returned to the consumer packaged goods industry's information sharing model through a new cooperation agreement with Nielsen.

New York City -- Wal-Mart Stores said its Walmart and Sam's Club divisions will now report their U.S. sales data to Nielsen Holdings, which will become the retailer's primary provider for market information, tools and training, the companies said in a joint announcement on Thursday.

Nielsen gathers and analyzes sales information from a variety of U.S. chain stores, giving manufacturers, Wall Street analysts and others a glimpse at how products are selling.

NEW YORK — Reality TV star Audrina Patridge will continue her partnership with Iconix Brand Group and will appear in a television commercial for the company's Bongo brand, which is sold exclusively at Kmart and Sears.

New York City -- M&M’s World has made its European debut, opening a 35,000-sq.-ft. store in London’s busy Leicester Square.

Waterford, Conn. -- Westport, Conn.-based Charter Realty & Development Corp. said it has been hired by Chase Enterprises to lease the 300,000-sq.-ft. Cross Roads Plaza, located in Waterford, Conn.

Cross Roads Plaza is anchored by Lowe’s, BJ’s, Bob’s and Regal Cinema.
 

New York City -- First Lady Michelle Obama and the Partnership for a Healthier America on Wednesday announced that that several national and regional food retailers have pledged to open or expand stores in low-income markets where finding nutritious food options can be difficult. The chains participating in the partnership include Walmart, Walgreens and Supervalu, which, in total, agreed to open or expand hundreds of locations as part of the effort to eliminate what the Department of Agriculture calls “food deserts” throughout the country.

PLANO, Texas  — JCPenney said Tuesday that its veteran marketing chief Mike Boylson has retired from the company. His successor will be selected by newly minted CEO Ron Johnson in what will be the former Apple executive’s first senior-level appointment at JCPenney.

Boylson was with the department store chain for more than three decades, the last eight years as chief marketing officer. He said in June he would retire from the company on July 1, according to a JCPenney spokeswoman.