Mass Merchant

New York City -- Gov. Jerry Brown of California vetoed a bill that would have required comprehensive economic-impact reports before big-box superstores could begin construction.

The bill, the Small and Neighborhood Business Protection Act, would have required supercenters to address more than a dozen possible economic side-effects, including job losses if competitors faltered.

Bentonville, Ark. -- Wal-Mart Stores said Tuesday it will launch a “My Local Walmart” Facebook application, which will allow more than 3,500 Walmart stores to interact direct with their local customers and some 9 million total Facebook fans.

The "My Local Walmart" Facebook application will provide locally relevant information on everything from new products and sales information, to details on in-store events.

BENTONVILLE, Ark. - Increased localization of shopper marketing efforts at Walmart is now possible via Facebook following the retailer’s announcement that it would create approximately 3,500 store-specific Facebook pages to serve its nearly 9.5 million fans.

Walmart chief marketing officer Stephen Quinn said the move was an example of the company’s ongoing effort to engage with and listen to customers who desired a more localized experience on Facebook.

NEW YORK — An overwhelming majority (72%) of U.S. consumers expect their holiday spending to be “careful” or “controlled” in 2011, according to Accenture’s annual consumer holiday shopping study. Discounts, sales and prices are still top of mind this holiday, with 40% of consumers saying an item being on sale is the single most important factor in their decision to purchase.

NEW YORK — Supermarket chain Stop & Shop will work with Foodshare to sponsor events at its stores in Hartford, Conn., to help qualifying residents access the Supplemental Nutrition Assistance Program benefit.

About 70% of Connecticut residents who qualify for SNAP, formerly known as the food stamp program, actually receive the benefit, Stop & Shop said. This is because of such issues as language barriers, lack of transportation or lack of knowledge of the program.

San Ramon, Calif. -- Jacksonville, Fla.-based Regency Centers said that two new tenants have leased space at Diablo Plaza, located in San Ramon, Calif.

Beverages & more! leased 12,015 sq. ft. and is slated to open this fall. Another new addition, West Coast Gold Buyers, leased 1,300 sq. ft. and is now open.

The 63,265-sq.-ft. center includes national retailers such as Safeway, CVS/pharmacy, Verizon Wireless and McDonald’s.

Target’s toy catalog is set for release on Nov. 1 and will feature an expanded assortment displayed across eight additional pages with discount coupons for savings of more than $350.

To help busy parents stay organized during the holiday season, the toy catalog focuses on list building and includes checkboxes next to every item, and a special tear-out list for kids to complete. According to the company, it is offering nearly 7,000 toys online and in stores and will offer discounts on 2,000 of those items throughout the season.

New York City -- Vacancies at U.S. regional shopping malls rose to 9.4% in the third quarter (ended Sept. 30), according to property-research firm Reis, Reuters reported. It represents the highest level since Reis began publishing the data in 2000, and was up from 9.3% in the second quarter.

Landlords' asking mall rents rose to $38.81 per square foot in the third quarter, up from $38.77 in the previous three months and $38.72 a year earlier, according to Reis.