-
Retailers raise outlook on better-than-expected March sales
NEW YORK — Target Corp., The TJX Cos., and Ross Stores reported stronger-than-expected March sales as warm weather put consumers in a spending mood. Both retailers also revised their first-quarter outlooks upward on the results.
Target said its same-stores sales rose 7.3% in March, helped by warm weather. Analysts had predicted a 5.4% increase.
-
Opportunity to surprise and delight awaits $1.4 billion marketing man
Jeffrey Jones hit the marketing world’s equivalent of the lottery by landing the top marketing job at Target, a company with a well deserved reputation for clever campaigns and innovative brand activation strategies that will spend an estimated $1.4 billion on advertising this year. What more could a marketer ask for?