Mass Merchant

Of all the competitive threats facing Walmart, none looms larger in the minds of the retailer’s suppliers than the ongoing expansion and financial success of leading operators in the dollar store segment. That’s according to Walmart suppliers who participated in a survey conducted by Connecting Northwest Arkansas and identified such chains as Dollar General and Family Dollar as the greatest competitive threat to Walmart during the next five years.

Walmart removed all doubt about how it intends to enter Russia this week when it announced the closure of its office in Moscow. The office was opened two years ago to investigate opportunities in the country, but international division president and CEO Doug McMillon said it no longer made business sense to maintain the facility.

Walmart has been a non-player in toys this year, according to Eric Johnson, director of the Center for Digital Strategies at Dartmouth’s Tuck School of Business. He was quoted in a Bloomberg article this week about how Walmart increased toy prices after Thanksgiving weekend. Johnson is regarded as something of a toy expert, so he pops up in holiday stories and he has been critical of Walmart this year.

BENTONVILLE, Ark. - As its latest Facebook campaign for hunger relief draws to a close, Walmart is encouraging last-minute "likes" that will help determine which of 100 U.S. cities will receive $1.5 million in grants. The "Fighting Hunger Together" Facebook campaign will end at 12 a.m. on Jan. 1 and is part of the company's $2 billion commitment to help fight hunger through 2015.

NEW YORK - Everlast Worldwide announced the signing of a long-term, direct-to-retail licensing deal with Sears Holdings. Through the agreement, Sears Holdings will have the U.S. license for the Everlast brand in their 850 Sears doors and the Everlast Sport brand in 1,325 Kmart doors as well as launching on sears.com and kmart.com. The long-term agreement gives Sears and Kmart the rights to the Everlast brand for apparel, footwear and accessories for men, women and kids. Sears and Kmart plan to launch the brand nationwide beginning in the spring of 2011.

Walmart turned to Facebook to spread awareness of hunger with an innovative initiative to determine how $1.5 million in grant money will be divvied up among 100 U.S. cities, but the social media effort is ending soon and Walmart is encouraging last minute “likes” as the New Years Day deadline approaches.

The folks in the electronics and entertainment area at Walmart had to be smiling this week at Best Buy’s admission that it lost market share to discounters during the third quarter. The share loss resulted in a 5% same-store sales decline at U.S. stores that was well below guidance that called for flat to modest growth. Earnings per share of 54 cents were well below consensus estimates of 60 cents and full-year guidance was reduced to a range of $3.20 to $3.40 from a range of $3.55 to $3.70.

The word competition gets tossed around a lot in the retail industry as operators talk about market positioning -- who they do and don’t compete with. Oftentimes, companies will refer to direct competitors, but one thing about Walmart is that it has always tended to take the broad view of competition in that any company, no matter how small, who sold anything offered at Walmart was viewed as a competitor.

Teradata, the data warehousing and enterprise analytics leader, has a new deal with Walmart to help the retailer store, manipulate and analyze the expanding volume of information that results from selling more than $400 billion worth of goods annually.

Looking for insight into promotional efforts at Walmart and other retailers? Check out the new series of reports from ECRM at a newly launched website at www.promotionalreflections.com.