Mass Merchant

The purchasing power of Walmart shoppers is on the rise as gas prices come down and the improved spending outlook has the company’s share price setting new highs. What’s there to worry about?

Plenty, according to a survey of top executives conducted by the Business Roundtable, an organization that represents companies who combined employ more than 14 million people and generate $6 trillion in annual sales. Member companies include the likes of Walmart, General Electric, AT&T, ExxonMobil and American Express.

Week in and week out, Walmart wins on the pricing front with the biggest unknown being the magnitude of the spread between it and competitors, several reports out this confirmed.

Deb Weinswig at Citigroup looks at prices in three U.S. markets every two weeks and her most recent assessment showed Walmart beating Kroger by 12.1%, Safeway by 17.4%, Supervalu by 20.6% and Target by 4.8%.

Los Angeles -- TruConnect Mobile LLC announced it has partnered with Walmart Stores to deliver a new prepaid mobile broadband service called Internet on the Go.

The new offering, which is exclusively sold at Walmart, features a service plan from TruConnect with no monthly fee and where the data balance never expires (if used once a year). This is different from other low-cost prepaid monthly services where unused megabytes are wasted at the end of the month – potentially driving up the cost.

Unilever president of customer development, Joe Cavaliere, is the newest addition to the board of the Retail Industry Leaders Association.

The trade group’s board held its semi-annual meeting earlier this week and elected Cavaliere and re-elected PetSmart president and CEO Bob Moran and IBM’s general manager for the retail industry Karen Lowe.

Menomonee Falls, Wis. -- Kohl’s Department Stores has scored a big coup. The chain announced that Narciso Rodriguez will be the first designer for the retailer’s new limited-edition collection concept called DesigNation, which will feature fashions based on international inspiration from different premier designers.

The launch DesigNation collection will draw creative influence from Rodriguez’s trip to Istanbul, Turkey, earlier this year. It will be available exclusively at Kohl’s and Kohls.com beginning in early November.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores is boosting its high-fashion image with the launch of a new, limited-edition collection concept called DesigNation featuring fashions from different premier designeres.  Narcisco Rodriguez will be the first designer featured in the series. The collection will include pieces inspired by Rodriguez’s trip to Istanbul, Turkey earlier this year and will be available exclusively at Kohl’s and Kohls.com beginning in early-November 2012.

New York -- J.C. Penney CEO Ron Johnson is taking over direct responsibility for marketing in the wake of the departure of Michael Francis, who left the company abruptly on Monday, Women’s Wear Daily reported.

Speculation has been raging about the reasons behind Francis’ sudden exit after just eight months on the job. In the article, Johnson blamed it on the fact that J.C. Penney’s marketing had not resonated with its core customer and that he “had to get involved.”

LOS ANGELES — TruConnect Mobile LLC has launched a new prepaid mobile broadband service called Internet on the Go, exclusively at Walmart.

The new offering features a service plan from TruConnect with no monthly fee and where the data balance never expires (if used once a year). This is different from other low-cost prepaid monthly services where unused megabytes are wasted at the end of the month – potentially driving up the cost.