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Crabtree & Evelyn teams with Demandware for digital/mobile commerce
Burlington, Mass. -- Demandware said Tuesday that Crabtree & Evelyn has re-launched its U.S. e-commerce site, Crabtree-evelyn.com, on the Demandware Commerce platform. In addition, Crabtree & Evelyn is leveraging Demandware’s web design capabilities to extend the online shopping experience to smartphones and tablets.
The 500+-store Crabtree & Evelyn also plans to use Demandware Commerce to support its global expansion strategy.
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Gap to franchise Old Navy overseas, grow smaller brands at home
San Francisco -- In a presentation to shareholders at its annual investor meeting on Wednesday, Gap CEO Glenn Murphy outlined growth initiatives that include taking Old Navy international via a franchising route, and expanding on its online programs.