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And the Get on the Shelf finalists are . . .
SAN BRUNO, Calif. — Walmart has revealed the 10 finalists that have been selected after the first round of public voting for its Get on the Shelf contest. According to the company, more than 4,000 inventors, entrepreneurs and small businesses from across the country submitted products into the contest and more than one million votes were cast in a tight race where the American public voted for items they would like to see carried by Walmart.
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Opportunity to surprise and delight awaits $1.4 billion marketing man
Jeffrey Jones hit the marketing world’s equivalent of the lottery by landing the top marketing job at Target, a company with a well deserved reputation for clever campaigns and innovative brand activation strategies that will spend an estimated $1.4 billion on advertising this year. What more could a marketer ask for?