GameStop names new head of digital media

GRAPEVINE, Texas GameStop announced that Chris Petrovic has joined the company as general manager of digital media, a newly created position within the company.

As a member of the company’s senior management team, Petrovic will serve as the principal leader of GameStop’s digital strategy. He will be responsible for building on the company’s ongoing efforts to integrate digital media into the company’s multi-channel strategy, as well as overseeing the development and execution of a digital acquisition strategy.

Petrovic has more than 10-years senior management experience in digital business operations at public companies, venture capital firms and start-ups. He most recently served as VP digital media at Playboy Enterprises, where he helped develop and execute the company’s global online and mobile initiatives. Previously he served as VP business development for AG Interactive, where he was responsible for strategic business and product development for the interactive division of American Greetings. He was also VP corporate strategy and business development for theglobe.com, and worked with a venture capital firm, Prime Ventures, during which time he held a number of senior level positions with portfolio companies such as drkoop.com, Buzztone.com and BannerGreetings.com.