eCommerce

By Rob Schmults, [email protected]

NEW YORK — American Express has launched a new venture with Twitter, that could lead to a whole new category of shopping.

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Total U.S. Shopper Traffic in Retail Stores and Malls for January 2013

Retailers pushed to extend the high level of holiday shopping and foot traffic by promoting post-holiday specials and markdowns on seasonal merchandise in January. However, as expected, shopper traffic continued to drop off significantly after the end of the holiday season. 

Woonsocket, R.I. -- CVS Caremark said Monday it has named Brian Tilzer as SVP, chief digital officer for the drugstore chain.

Tilzer, previously SVP global e-commerce for Staples, is charged with developing and leading CVS digital innovation efforts and connecting current and future digital initiatives.

 

NEW YORK — Saban Brands that Fisher-Price Inc., a subsidiary of Mattel, will be the global master toy licensee for the company's newly announced Julius Jr. property. Julius Jr. is an animated preschool series slated to launch on Nick Jr. in 2013, and is inspired by the Paul Frank family of characters and its iconic monkey, Julius. Fisher-Price plans to produce a full range of products including playsets, plush, role play toys and more for the global marketplace.

Sherman Oaks, Calif. — American apparel brand Cherokee Inc. said Monday it has partnered with Chinese hypermarket chain RT Mart to launch an online Cherokee store on China’s largest e-commerce website, Tmall.com.

Cherokee will join Gap, Uniqlo, Adidas and Levi’s, who have each opened retail storefronts on Tmall.com.

With nearly two out of three* consumers using mobile devices to research products and make purchases, the adaptation to this ever changing consumer shopping behavior is more crucial than ever.