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Food trips to nontraditional stores — mass, dollar, drug — on rise
NEW YORK — A recent consumer survey released by AlixPartners found that a little more than half of all consumers (51%) identify a traditional grocery retailer as their point of destination when making a grocery trip. Such mass merchants as Walmart are capturing 30% of those trips, and the continued emphasis on fresh in the drug channel has drawn 5% of those trips into the mainstream pharmacy.
Dollar stores, another channel that has in the past few years made a significant push into food items, also draws 5% of all grocery trips.