eCommerce

Facebook is taking another step toward monetizing its vast audience of plugged-in consumers with the planned introduction of paid video ads. As reported in numerous media outlets, Facebook intends to launch 15-second video ads that will play in a user’s newsfeed three times per day for as much $2.5 million per spot.

Framingham, Mass. – Discount retailers TJ Maxx and Saks Off Fifth outlets are reportedly planning to enter the online sales arena this year. According to Reuters, TJ Maxx parent company TJX Cos. will be making its second attempt at launching a TJ Maxx e-commerce site after a failed attempt in 2005 that cost the company $15 million.

SAN DIEGO — Petco is leveraging social media to engage existing customers, entice new ones and, as part of its mission statement, help out shelters in need with its “Be a Great One” contest. 

Dallas — During July, SRS Real Estate Partners executed a host of transactions in major cities across the country:

Walmart pulled a dietary supplement from its Web site this week following a report by USA Today that called into question the product’s safety and the track record of the supplier.
 
The product in question was a pre-workout supplement called Craze from supplier Matt Cahill who USA Today said has a history of putting risky supplements on the market. Walmart spokeswoman Dianna Gee said the product was pulled to, “allow us time to look further into not only the safety of the product, but also the integrity of the supplier.”

New York -- Rabeanco, known for quality leather accessories and fashion forward styles, opened its first American storefront, in the Westfield Santa Anita Mall, Arcadia, Calif. It is the first of three U.S. locations the company plans to open in 2013.  

Designed by Rabeanco in collaboration with interior designer Yukiharu Takematsu, the 2,000-sq.-ft. store has a modern, chic interior. A 7-ft.-high video display flashes various product and glossy ad campaign images.

SALT LAKE CITY — Overstock.com is extending its limited-time book sale promotion, pricing books at least 10% below Amazon's prices. The online retailer will keep prices at that level one more week.

"This promotion is so successful we've chosen to extend it," said CEO Patrick M. Byrne. "We are already, on average, 9% cheaper than Amazon on other products we carry, so this just seems like the natural next step. It's a great time to be shopping for a book."