eCommerce

RADNOR, Pa. — Search giant Google has agreed to buy Channel Intelligence for $125 million, allowing to expand its role in the retail space. 

A division of ICG Group, Channel Intelligence claims to count Target, Best Buy and other large retailers and brands that rely on its marketing services to drive sales. 

SAN FRANCISCO -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.

New York -- There were few missteps among the discounters in January, as most posted strong results, many surpassing Wall Street expectations.

Target reported a same-store sales rise of 3.1%, topping Wall Street expectations. Total sales surged 29.6% to $5.97 billion in January.

Target salvaged its fourth quarter with a 3.1% increase in January same store sales that followed disappointing results in December and November.

Target said sales for the five weeks ended February 2, increased 29.6% to nearly $6 billion due to the inclusion of an extra week in the recent reporting period.

San Francisco -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.

NEW YORK — Despite nearly half of shoppers using social media every day, less than one-fifth shop through them, according to a new study by PwC.

Austin, Texas -- Online coupon site RetailMeNot.com reported Thursday that men outspend women by more than $120 on Valentine’s Day gift giving.

According to the just-released results of the Valentine edition of RetailMeNot.com’s Shoppers Trend Report, the average person in a relationship plans to spend $226 for Valentine’s Day this year; the break-out is dominated by men, however, as they plan to spend $287 versus women at $164.

Online sales returned to pre-recession growth levels in 2012, advancing 15% to a record $186.2 billion, according to a year end recap by online measurement firm comScore.