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Express debuts outlet store format; will open 30 by year-end
New York -- Specialty fashion retailer Express has entered the booming outlet mall sector, opening its first-ever outlet store, at Tanger Outlets National Harbor center in Washington, D.C. The retailer plans to open approximately 30 additional factory outlet locations throughout the United States in 2014, targeting such top markets as Chicago, Dallas, Detroit, Las Vegas, New York and other top markets.
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Express begins assault on outlets
Mall-based specialty retailer Express opened its first outlet store at a Tanger outlet mall near Washington, D.C., and has plans for 30 more locations this year.
The operator of 630 predominantly mall-based stores had previously shunned outlet locations, but now views the popular venues as a growth opportunity.