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eCommerce

  • Report: Target increases online subscription assortment

    Minneapolis – Target has reportedly increased the number of goods it offers for sale via online subscription from 150 to more than 1,600. According to the Associated Press, Target has also broadened its subscription assortment from baby goods to categories including beauty and home goods.

  • Urban Outfitters names new president

    Urban Outfitters has named Trish Donnelly as president of Urban Outfitters brand, North America reporting directly to Ted Marlow, CEO, Urban Outfitters Group, effective July 14.

  • FreshDirect bolsters mobile messaging technology

    Leading online grocer FreshDirect has selected Single Touch Systems to leverage the technology-based mobile media solutions provider’s Reminder Messaging Product.

    The messaging program includes implementing order status, delivery status and service notifications.

  • Urban Outfitters names former J. Crew exec as president of namesake brand

    Philadelphia -- Urban Outfitters Inc. has appointed Trish Donnelly to the role of president of Urban Outfitters brand, North America, effective July 14. She will report directly to Ted Marlow, CEO, Urban Outfitters Group.

  • Outspoken support for Apple’s mobile Passbook

    Leading B2C mobile messaging company Outspoken greatly expanded the capability of marketers to use its service this week with a major upgrade involving Apple devices.

  • Tensator’s ‘virtual’ goddess dazzles U.K. shoppers

    Bay Shore, N.Y. -- Clarins Fragrance Group has deployed a 6-ft.-high digital projection in three store locations in the United Kingdom to help celebrate the launch of designer’ Thierry Mugler’s new Alien Extraordinaire perfume. The projection, the “Virtual Assistant” from Tensator, features the image of the goddess character used across all launch-branding material.

  • Shoe Carnival ad campaign stars Lifetime’s ‘Devious Maids’

    Shoe Carnival is collaborating with Lifetime’s “Devious Maids” to further promote the company’s first national, integrated advertising campaign. The advertising campaign coincides with the season two premiere of the series, which will debut Sunday, April 20, at 10 p.m. EDT/PDT.

  • ShopSavvy promises greater personalization with iBeacon

    Increased personalization is at the root of the latest upgrade to ShopSavvy’s mobile shopping platform allowing users greater targeting of in-store contextual ads.

    ShopSavvy, the world’s largest mobile shopping platform, said its AdOns advertising network was enhanced to support iBeacon integration allowing greater personalization. Apple’s iBeacon technology uses Bluetooth and location-based services to ping nearby smart phones with advertisements, coupons, or messages. The technology is available on both the Apple, and Android operating system.

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